Summer is all about relaxing by the pool or beach with friends, making some extra spending money for the school year, and spending some much needed time not thinking about classes, exams or the chapter. Right? Some of the Order’s most successful recruiters might disagree with the last part of that. One of the most underutilized recruitment strategies that chapters often do not take advantage of is summer recruitment. Summer recruitment has the potential to take your chapter from average size to being among the largest not only on your campus but in the Order overall. If you ask the Number IV’s of the largest KA Chapters across the country, they will all tell you how important summer recruitment is to their success during fall rush. Chapters that commit the time and effort to recruit throughout the summer months generally see a significant increase in their fall new member class size.
With only a few months of the spring semester remaining, now is the time to start your summer recruitment planning. Here are a few easy things to implement that will have a huge impact on your recruitment success this year.
1. Ask your university/college for the incoming freshmen list, transfer list and dean’s list
Not all campuses will give this information out but many will. It never hurts to ask your Greek advisor for this information, the worst they will say is no.
2. Ask for recommendations
Send an email to your local alumni, parents and sororities asking if they know of any men attending your school this fall that would make great KA’s. If you do not have an alumni list, contact your ADCS/ADCD and they can provide it to you.
3. Attend Orientation
Many campuses allow fraternities to set up a table during freshmen orientation. This will allow you to meet all new incoming freshmen in person. Remember, if you sell the parents, you sell the potential member.
4. Stay active on social media
Think about how much time you spend on social media each day, incoming freshmen are doing the same. Make sure someone in the chapter is responsible for regularly posting and staying active on all of your social media outlets. Don’t forget to update your chapter’s website.
5. Invite potential members to summer events
Once you have built your names list from recommendations, orientation, social media, etc., personally reach out to everyone on your list and invite them to an event where they can meet some members of the chapter. This can be as simple as a group of brothers and potential members attending a baseball game or meeting up for lunch.
6. Plan for fall rush now
The time to start planning and reserving space for fall rush is now. The more prepared you are going into the fall, the better off you will be. Planning and promoting great recruitment events does not happen overnight so get you recruitment committee together and get started.
The key to summer recruitment is to not over think it. The main idea is to be the first one to reach out to potential new members. Most other fraternities on your campus will not be recruiting throughout the summer, so if you put in the extra effort, it will pay off big time.