Summer Recruitment: Top 8 Things Your Chapter Can Do
Summer is all about relaxing by the pool or beach with friends, making some extra spending money for the school year, and spending some much needed time not thinking about classes, exams or recruitment. Right? The Order’s most successful recruiters would disagree with the last part. One of the most underutilized recruitment strategies that chapters often do not take advantage of is summer recruitment. If you ask the Number IV’s of the largest KA Chapters across the country, they will all tell you that summer recruitment is the key to their success during fall rush. Chapters that commit the time and effort to recruit throughout the summer usually have substantially larger new member classes then chapters that rely solely on rush.
With only a few months of the spring semester remaining, now is the time to start your summer recruitment planning. Here are a few easy things to implement that will have a huge impact on your recruitment success this year.
- Create a ChapterBuilder Account
If you are using a spreadsheet to manage your names list then you are behind the times. ChapterBuilder is a new technology that enables chapters to better manage their recruitment efforts by focusing on relationships and communication with potential members. The best part is that it’s FREE! Click HERE to get started.
- Ask your university/college for the incoming freshmen list, transfer list and dean’s list
Not all campuses will give this information out but many will. It never hurts to ask your greek advisor for this information, the worst they will say is no.
- Ask for recommendations
Send an email to your local alumni, parents and sororities asking if they know of any men attending your school this fall that would make great KA’s. If you do not have an alumni list, contact your ADCS/ADCD and they can provide it to you.
- Attend Orientation
Many campuses allow fraternities to set up a table during freshmen orientation. This will allow you to meet all new incoming freshmen in person. Remember, if you sell the parents, you sell the potential member.
- Identify feeder cities and high schools
It is very common for colleges and universities to regularly attract students from certain high schools, cities or regions. If there are large groups of students coming from particular areas, focus your summer recruitment efforts in those places. Reach out to the local high schools in those areas and request a list of seniors who will be attending your school in the fall. You can offer a scholarship to these incoming freshman as a way to generate new potential members.
- Stay active on social media
Think about how much time you spend on social media each day, incoming freshmen are doing the same. Make sure someone in the chapter is responsible for regularly posting and staying active on all of your social media outlets.
- Invite potential members to summer events
Once you have built your names list from recommendations, orientation, social media, etc., personally reach out to everyone on your list and invite them to an event where they can meet some members of the chapter. This can be as simple as a group of brothers and potential members attending a baseball game or meeting up for lunch.
- Plan for fall rush now
The time to start planning and reserving space for fall rush is now. The more prepared you are going into the fall, the better off you will be. Planning and promoting great recruitment events does not happen overnight so get your recruitment committee together and get started.
The key to summer recruitment is to not over think it. The main idea is to be the first one to reach out to potential new members. I guarantee most other fraternities on your campus are not recruiting throughout the summer so if you put in the extra effort, it will pay off big time.